Mi Casa Su Casa

Living It Up!

About the author

Previously working as a fashion, prop & set stylist as well as producer for clients such as:
Lands' End, Kohl's, QVC, Home Shopping Network and The Oprah Winfrey Show. Hernandez' retail shops and Wisconsin home were featured in Victoria & Romantic Homes.

Deborah Hernandez is originally from Chicago; as the former Vice President of Tracy Porter Inc. from the rolling hills of rural Wisconsin.

"My city girl goes country experience was a unique piece of my career which allowed me to play business and creative roles for 15 years. Contributions of writing and styling of my personal homes which were photographed and featured in Tracy Porter's entertaining & decorating books: Home Style, Dreams From Home and Inspired Gatherings.

Media Exposure
as VP of Marketing included:

The Oprah Winfrey Show
Better Homes & Gardens
Good Housekeeping
People
O Magazine

In a business realm my role also included matchmaking Tracy Porter Inc. to varied, dynamic licensing partnerships.
Shaw Industries
Kohler
Hyperion
Andrews McMeel

Selling prestigious retailers:
Neiman Marcus to Barney's NYC
Mass retailers such as:
Target
QVC
JoAnn's Fabric Stores."

"Working with the talented and delightful Tracy Porter team was an outstanding opportunity that allowed me to learn more about branding, high end design and fashion, the delicate balance of art and commerce, as well as executing overall business development, marketing and brand strategy."

More recently she joined the team at the ever innovative retailer, Anthropologie
as Personal Shopper where she can keep her eye on fresh design, provide specialized customer care, outfitting suggestions and involvement in special events. Hernandez continues to freelance in the photo industry from Chicago and relishes that next location project as a new adventure.

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September 12, 2011

Working it for Sofia!